This is the experience we have more often than not.
The first steps we take are never our most stable.
The first time on a bike is rarely when we take off and ride on our own.
My first attempt at water skiing was much harder than later efforts.
The first time I went down a hill on skis was not as graceful as the 100th trip down the hill.
The first email I wrote to send to you wasn’t as engaging as later emails.
My first book wasn’t as good as my last book.
You get the idea. We get better with practice.
Have you thought about your message and how you say it lately?
I was recently working with a client on improving his message. He has been in business for several years and is successful, but there is a missing piece to his marketing.
He knows that his message isn’t connecting to his audience. Pieces and parts of it are, but there is a part of it that’s not.
We spent the better part of a day looking at what’s working and what’s not and what he’s tried and then developed a new message.
We have one to test and we’ll find out how it works.
My guess is it will be better than the old one, but the only way to find out is to try it in your market.
Why do I think it will be better than the old one besides the fact he had my help? ????
Because we have data to work from.
We aren’t starting over with nothing.
We know how people responded to what we were using, and we have a good idea of what worked and what didn’t. This means we kept what worked and changed the sections that didn’t.
How often do you analyze your messaging, and make changes where it’s not working?
These iterations can bring business-changing results.
You go from getting one response per hundred to 2 or 3 or even more. This can double and triple your business with no more marketing or money invested.
However, it takes work.
You actually have to know what results you are getting.
In other words, you need to know what is getting you closer to the numbers you want and what isn’t working. And then you need to make changes and measure those results to ensure you are getting better results.
Without the measurement, you are relying on what you think and that can be dangerous.
Then once you have the new results you look at how you can improve those results.
Doing this puts your business on an ever-increasing path to success.
What was exceptional becomes average and then poor performance and the “new normal” is what used to be considered beyond our wildest dreams.
This does take time. It might be weeks or months, or it might be years. As long as you’re always moving forward, life is good. And if you try something and it doesn’t work you find out soon enough and try something else.
The minute you stop growing and trying new activities is the minute your business starts declining.
Have a great day!