Let’s face it, everyone wants someone to do “it” for them, no matter what it is.
My wife and I have a woman that cleans our house. We could do it, but it’s great coming home after work and having it already done for you.
Or I have someone who helps me with Infusionsoft. For years I’ve done it myself, but I’m running out of time to do it all myself.
So everyone wants someone to “do” their Facebook and online marketing for them.
And if the numbers make sense that’s the fastest way to get results.
However, the numbers don’t make sense for everyone.
In an earlier post, I wrote about how I decide what path people should take to use Facebook and the questions I ask and the answers I’m looking for.
Like I stated in the past post, everyone can use Facebook and online marketing, but how much to invest in it is a different matter.
We’ve got clients investing well into the 6 figures in Facebook ads per month. Anyone working at that level without a professional can waste a lot of money.
But on the other hand, we have others who invest a few hundred to a few thousand per month in Facebook advertising. It all depends on the type of business they have and what their goals are.
What is the best way to get results from Facebook for people with businesses at different stages?
For those getting started in their business or maybe even a small to mid-sized businesses who are just getting going with Facebook and online marketing, the best route is a do it yourself online course. This will give you a system to use and show you what needs to be done to successfully use Facebook.
I recommend finding a course that teaches you a complete system and not browse YouTube looking for free information. There is great information on YouTube, but you end up piecing together a system. It’s kind of like being dropped off at a junkyard and trying to build a car.
One of the best places to start is with Facebook’s Free Blueprint training. This shows you the ins and outs of how to use Facebook and it’s free.
The challenge I have with this course is that the marketing training is limited.
Once you’ve completed the basics in this course you will want to invest in a course that teaches you the best marketing practices to get results from Facebook. We have a course The Ultimate Facebook Marketing System if you’re interested. Just shoot me an email at [email protected] and I’ll get you connected.
The investment in these courses is minimal and if you can’t afford a few hundred dollars to grow your business you need to keep working with what you have until you grow your business to the point that you can afford it.
If you have a larger business and a good-sized market but are limited because of audience size, you may find that a Done With You Coaching program is perfect for you.
Or maybe you have a product or service that has a new audience regularly. For example, an Orthodontist selling braces. Every month there is a new audience for your services, and the old audience has moved on.
In either case, you’ll get to work with a coach to design and implement an entire Facebook Marketing program that is for YOUR business. Not a generic business.
You get the coach’s experience and that increases the speed you see results.
This option costs a bit more but it’s a one-time investment.
Once you have your first system up and running, you’ll know how to edit it or create a second system and you can do it yourself.
You’ll also understand Facebook ads and messaging and you’ll know what numbers to look at to see how a campaign is doing and what ads to pause and which you want to increase your spending on.
Programs like this generally run from $3997 to $5997 plus Facebook ad spend.
Many times, these programs pay for themselves before you’re done with the coaching sessions.
The time commitment is 1 to 2 hours a week for 10 to 12 weeks.
When you’re in stage three, you’re ready for a complete Done-For-You marketing program.
This is the fastest way to results. You hire an expert who works with you to design a system for you and then implements all of it. All you do is approve the plan and the final product.
This is great for bigger businesses that have a large audience spread out over a larger area or a bigger business that sells a higher value product or service to a targeted audience that needs to be “found”.
As you work with the company providing this service, they get to know you. Over time your communication gets better and your results improve every month.
As you invest more money your audiences grow and the company doing the work gets to know your audience and what offers they respond too.
The investment for this service starts for local businesses at the $497 per month range plus ad spend.
For businesses with more complex requirements, the fees start at $1497 per month plus ad spend and can grow to up to 10% of the ad spend.
When the system is working this can be a small amount to pay. After all, if you’re investing $100,000 a month in Facebook ads and generating $200,000 or 300,000 in sales, the $10K you’re spending is a small amount for this kind of success.
Everyone can use Facebook and Online Marketing in some way to grow your business.
Which is best all depends on your business and your goals.
If you’re ready to get serious about implementing this in your business, schedule a Complimentary Facebook Marketing call with me. We’ll walk through the questions together and I’ll give you my thoughts on it. You can schedule it at www.gosocialexperts.com/callbrian30. There is no cost and no obligation with this call. We’ll talk about your business get to know each other and if we decide it would be good to move forward we can talk about what that looks like.
Have a great day!
P.S. Take a minute and write down 3 ways your life would improve if you could master Facebook and have a marketing machine in place bringing you a steady stream of new customers 24 hours a day 7 days a week.