“You can have everything in life you want if you will just help other people get what they want.” – Zig Ziglar While you are developing content that people want, you need to keep in mind that everything you create for people needs to be valuable to them. When you’re building your business—and we’re all… Read more »
Tag: social media
Develop Content Your Clients Want
This is a critical step that’s overlooked many times by businesses used to traditional advertising. Social media is not like running an ad in a newspaper or a radio or TV spot. It’s more like writing an article for the paper or having a TV or radio show. This type of advertising is powerful. Consumers… Read more »
Reach Your Ideal Customers Affordably
This is the third step in the eight steps you need to be effective using social media marketing to reach your ideal prospects. The examples I use in this article are from Facebook, but many can be transferred to other platforms. The challenge with this huge audience is that you can’t afford to market to… Read more »
Know Your Ideal Customer
As you develop your presence on social media, you have to know your ideal prospects—who you would like to attract. If you aren’t aware of this, you will put out many pieces of content that may or may not attract the customers you want. I am using Facebook for this article, but again, these strategies… Read more »
Step 1: Decide Which Platform to Use
The first step to success with social media marketing is deciding which platform to use. There are many to choose from. At last count, there were well over 200 sites. For most businesses in the United States, the most popular were Facebook, LinkedIn, Twitter, Pinterest, YouTube, Google+, and blogs. Everyone needs to pick ONE site… Read more »