Since Facebook was first used for business purposes, the value of a Facebook fan has been debated. There is no simple answer because the value depends on many variables, including: How did you attract your Facebook fans? What are you selling? How consistently do you post and… Read more »
Tag: social media
Make Facebook Work for Your Business
Imagine having a group of people connected to you, who want to hear from you and to whom you can reach out at any time. Imagine what your business will be like when you can start a new service or introduce a new product and know you’re going to sell a guaranteed minimum. Imagine how… Read more »
Just Do It!
We all know the company that made this slogan famous. The phrase was meant for sports, but it has meaning far beyond sports. How does this apply to marketing? When you are looking to grow your business, you will find many different ways to do it; many different people will be willing to teach you… Read more »
The Top 5 Reasons Business Owners Don’t Use Social Media
When I talk with business owners about using social media to market their businesses I get several reasons why they’re not, or why they won’t, use social media for marketing. Many times they can tell me the reasons, other times they hint at what the obstacle is. First, they don’t know anybody else who is… Read more »
Paid Social Media
Last week I talked about organic social media and why you should use it. This week I want to add paid social media to the conversation. While organic social media is the base of your presence on different platforms, it takes time. To build a sizeable audience on Facebook, or any other platform, will take… Read more »