Last week, I listed what it takes for an off-line business to market itself online successfully. If you didn’t get a chance to read it, you can here. There’s profit to be made for the business people who are willing to move outside of what they’ve done before and look into using new tools and… Read more »
Tag: social media
Online Marketing For Off-line Businesses
I’ve lived in both worlds. I have owned—and still own—some brick-and-mortar physical location businesses, and I currently spend most of my time in the online marketing world. The owner of a physical location spends much of his or her time maintaining, stocking, and cleaning the facility; coaching the staff; and serving customers. This needs to… Read more »
Coordinate All Your Marketing Channels
As I work with business owners and manage their Facebook presence, I find that they often look at Facebook as a separate marketing channel and want to use it separately from their other marketing efforts. The temptation is to promote a separate product or service on each channel. I don’t recommend this. The biggest bang… Read more »
The Value of a Facebook Fan
Since Facebook was first used for business purposes, the value of a Facebook fan has been debated. There is no simple answer because the value depends on many variables, including: How did you attract your Facebook fans? What are you selling? How consistently do you post and… Read more »
Make Facebook Work for Your Business
Imagine having a group of people connected to you, who want to hear from you and to whom you can reach out at any time. Imagine what your business will be like when you can start a new service or introduce a new product and know you’re going to sell a guaranteed minimum. Imagine how… Read more »