This week’s article is for the Facebook advertiser who wants to see results. I talk to many beginning Facebook advertisers about this secret weapon, and they like it, but they don’t implement it. Using it adds a level of complexity to your campaign design, but also it increases your effectiveness. This tool is one of… Read more »
Tag: social media
Market Research At The Tip Of Your Fingers
There is a tool within your Facebook advertising account that you can use to find out about your Facebook likes, your email list’s interests, as well as your current customer interests or competitor’s client interests. This is valuable market research. You have access to this tool through your Facebook ads manager account. Ads do not… Read more »
Reach People Where They Are Now!
Have you ever wanted to reach people where they are, right now, in an area from as small as one mile around your business to as large as an entire country? Facebook recently released an option to target paid ads toward people where they are right now, changing the size of the target area. In… Read more »
Who Are The Most Important People To The Future Of Your Business?
A few weeks ago I was at a conference that Keith Ferrazzi spoke at. I had heard of him, and even have one of his bestselling books, Never Eat Alone, on my bookshelf, I had never read it and didn’t know much about him. I ordered his other bestselling book, who’s got your back at… Read more »
Think Like a Farmer for Social Media Success
One of the most common questions business owners ask me is this: How fast will I get results? The question comes in many variations: > Do I have to waste time getting likes or followers? > Do I have to post regularly? > Do I really have to respond to questions and comments? > When… Read more »