Have you ever thought about what the difference is between marketing and sales? Many times they are mentioned in the same sentence. Other times the people in each division spend their time talking trash about each other. A few weeks ago in a mastermind meeting, one of the members stated very clearly what each is… Read more »
I’m writing this on my laptop from the Café Court of our local mall in Eau Claire, WI. My wife and daughter are roaming the mall looking for great deals, but when they get back we will be off to lunch. As I sit here it brings back memories. I owned a restaurant (Steak Escape… Read more »
I’m sure you’ve heard of “Dress for Success”, today we’re going to talk about “Invest for Success”. What I mean by this is that, many times when advertising on Facebook you can get multiples of your ad spend back. Spend $100 get $200, $300, $400 or even $1,000 back. That sounds great; especially when I… Read more »
I bet you’ve heard all about marketing your business online; that with only a computer and your local Starbucks you could generate tons of sales. This adage commonly applies to new and existing business. The truth is, it’s not that easy or inexpensive. When you’re getting started you can use free tools on your laptop,… Read more »
Does your business offer a monthly membership program? If so, would you like more people to subscribe? If you don’t currently offer a monthly membership program you might want to consider offering one. It’s a great feeling knowing that every month you have a consistent income to start the month off with. Let me share… Read more »