What is organic social media? When I was in the food business, organic meant that the item was created with no chemicals. It was grown naturally. How does this relate to social media? This terminology relates back to Google searches. Organic search results mean that people found you with a search, and you didn’t pay… Read more »
Tag: marketing
Nurture Your Relationships
We have been talking about collecting leads and moving them through your sales funnels—taking people as prospects and turning them into engaged customers. Wrapped around all of this are the relationships you build with everyone who comes in contact with your business. The value of your business is related to the quality of the relationships… Read more »
Move Prospects Through Your Marketing Funnel
Two weeks ago, I started talking about what you should expect from your marketing efforts. And last week, I talked about generating leads, which involves finding your potential customers and the various ways that businesses do this, both off-line and online. This week, I want to talk about what you will do with the contact… Read more »
Bring a Steady Stream of Prospects to YOUR Business
Last week, I talked about three things you should expect from your marketing. They are: Generate leads; bring a steady stream of prospects to your business. Move these people closer to buying from you by moving them through your marketing funnel. Nurture relationships with your prospects until they are ready to buy from you. Once… Read more »
What Should Marketing Do?
I often hear the word “marketing” used to describe what a business is doing, but I don’t know if everyone is clear on what marketing is and what you accomplish when you market well. Last week, I explained that marketing includes all the activities you do before a prospect interacts with your business, as well… Read more »