I’ve lived in both worlds. I have owned—and still own—some brick-and-mortar physical location businesses, and I currently spend most of my time in the online marketing world. The owner of a physical location spends much of his or her time maintaining, stocking, and cleaning the facility; coaching the staff; and serving customers. This needs to… Read more »
Tag: marketing
Coordinate All Your Marketing Channels
As I work with business owners and manage their Facebook presence, I find that they often look at Facebook as a separate marketing channel and want to use it separately from their other marketing efforts. The temptation is to promote a separate product or service on each channel. I don’t recommend this. The biggest bang… Read more »
The Value of a Facebook Fan
Since Facebook was first used for business purposes, the value of a Facebook fan has been debated. There is no simple answer because the value depends on many variables, including: How did you attract your Facebook fans? What are you selling? How consistently do you post and… Read more »
Make Facebook Work for Your Business
Imagine having a group of people connected to you, who want to hear from you and to whom you can reach out at any time. Imagine what your business will be like when you can start a new service or introduce a new product and know you’re going to sell a guaranteed minimum. Imagine how… Read more »
Marketing Is a Marathon, Not a Sprint, If You Want a Real Business
It’s relatively easy to find one hot product at a good price, put it on the market, and sell it. What’s harder is developing a relationship with your customers so they will buy from you again and again. Repeat customers make a business. Even an undertaker gets repeat business from the families he serves. As… Read more »