This week’s article is for the Facebook advertiser who wants to see results. I talk to many beginning Facebook advertisers about this secret weapon, and they like it, but they don’t implement it. Using it adds a level of complexity to your campaign design, but also it increases your effectiveness. This tool is one of… Read more »
Tag: marketing
What the Blue Angels Can Teach You About Marketing!
As many of you know, I’m active with the Boy Scouts. Over the Fourth of July weekend, our council, The Chippewa Valley Council, sponsored an air show at our local airport. This is the third air show that our council has organized over the past seven years. The Blue Angels are our main attraction, and… Read more »
Market Research At The Tip Of Your Fingers
There is a tool within your Facebook advertising account that you can use to find out about your Facebook likes, your email list’s interests, as well as your current customer interests or competitor’s client interests. This is valuable market research. You have access to this tool through your Facebook ads manager account. Ads do not… Read more »
Reach People Where They Are Now!
Have you ever wanted to reach people where they are, right now, in an area from as small as one mile around your business to as large as an entire country? Facebook recently released an option to target paid ads toward people where they are right now, changing the size of the target area. In… Read more »
Do People Value Your Services?
We all are selling something. Some of us sell products that appear to be easy to value. For example, there is a Kelly Blue Book or similar service for cars, boats, and campers. Others of us sell products and services that aren’t so easy to value. There is no Kelly Blue Book for social media… Read more »