As you may be aware, Facebook has been in the news lately. A Lot. Mark Zuckerberg, the Founder, and CEO even spent two days testifying before Congress. What happened and why is it a big deal? First, it’s a big deal because the news media decided to make it one. Someone realized that a company… Read more »
Let me make a prediction – you’ve created Facebook posts or ads that got a great response the first time you used them, then you tried them again and they didn’t do as well or even flopped. What happened? Why didn’t that successful ad work a second time? Here is one possibility. The audience you… Read more »
Have you ever thought about what the difference is between marketing and sales? Many times they are mentioned in the same sentence. Other times the people in each division spend their time talking trash about each other. A few weeks ago in a mastermind meeting, one of the members stated very clearly what each is… Read more »
In the first article of this series, I gave you an overview of several different types of messages that you could use to reach different people in the same audience. Click here if you missed it. Not everyone is motivated by the same message. The four message types we’re suggesting you test are: Pain-Benefit Feeling… Read more »
We’ve been talking about the different messages you can use to get people to respond to your ad. I created an overview of the four ways here, and I’m going into more detail about each of them in separate articles. As you know, moving people from one state to another is what selling is all… Read more »