As you may be aware, Facebook has been in the news lately. A Lot. Mark Zuckerberg, the Founder, and CEO even spent two days testifying before Congress. What happened and why is it a big deal? First, it’s a big deal because the news media decided to make it one. Someone realized that a company… Read more »
Tag: facebook
Why Should I Use Facebook?
Let me tell you why you should use Facebook. After all, there are other ways you can reach people: Email (How are your open rates?) Direct Mail (Yes, real mail to physical addresses) Newspapers (Who is reading them?) Radio (Have you gotten a bid on a radio campaign lately?) Your website (How many people are… Read more »
Why Is Anyone Considering Doing Business With You?
Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
Want More People To Respond. . . Part 5
In the first article of this series, I gave you an overview of several different types of messages that you could use to reach different people in the same audience. Click here if you missed it. Not everyone is motivated by the same message. The four message types we’re suggesting you test are: Pain-Benefit Feeling… Read more »
Want More People To Respond. . . Part 3
In part 1, I gave you an overview of how you can structure ads so you can get better results from an audience. Click Here to read that if you missed it. In part 2, I went into depth about using the Pain-Benefit structure for ads. Click Here to read that article if you missed… Read more »