Do you know what you can do with online marketing? Two weeks ago, I started talking about what it takes to be successful in marketing your off-line business online. You can read it here. Do you know what’s possible? Online marketing brings endless possibilities to your business. You can be developing and strengthening your relationships… Read more »
Tag: business
What It Takes To Be Successful in Online Marketing, Step 1
Last week, I listed what it takes for an off-line business to market itself online successfully. If you didn’t get a chance to read it, you can here. There’s profit to be made for the business people who are willing to move outside of what they’ve done before and look into using new tools and… Read more »
Online Marketing For Off-line Businesses
I’ve lived in both worlds. I have owned—and still own—some brick-and-mortar physical location businesses, and I currently spend most of my time in the online marketing world. The owner of a physical location spends much of his or her time maintaining, stocking, and cleaning the facility; coaching the staff; and serving customers. This needs to… Read more »
Coordinate All Your Marketing Channels
As I work with business owners and manage their Facebook presence, I find that they often look at Facebook as a separate marketing channel and want to use it separately from their other marketing efforts. The temptation is to promote a separate product or service on each channel. I don’t recommend this. The biggest bang… Read more »
The Single Most Valuable Action You Can Take to Grow Your Business!
You host an event, sponsor an event, or run a sale. You bring a mass of people to your business and all is well. Then the event is over. What do you have left? Can you reach out to the people who attended? Do you know who bought? Can you reach out to these specific… Read more »