Tag: business

How to talk to people at different levels of awareness.- Episode 62



Welcome to the Go Social Podcast featuring Marketing Expert, Brian Hahn! Why does marketing expert, Brian Hahn, say, “Start closest to the money!”? Listen as Brian Hahn explains how to talk to people at each level of awareness. You cannot say the same thing to everyone. Your message must be tailored to each person based… Read more »

How Aware Are Your Customers of the Problem You Solve and the Solution You Offer?- Episode 61



Welcome to the Go Social Podcast featuring Marketing Expert, Brian Hahn! In 1966, Eugene Schwartz published his book, Breakthrough Advertising. In it, he identifies the different levels of communication you need to have based on where your audience is. Listen as marketing expert, Brian Hahn, unpacks the 5 Levels of Awareness so you can more… Read more »