Nothing else that you can do in marketing will bring you as many sales as fast and inexpensively as Pixel Marketing. In this post you’re going to discover how a company routinely sells a $1,644 training program that you have to pack up your RV and travel 100’s of miles to participate in. You’ll be able to use this same strategy in your business.
One of our long-term clients has a product they sell that teaches people how to repair and maintain their own RV’s (Recreational Vehicle). You may not know that over 80% of all RV problems can be solved by an RV owner as long as they know how the systems in their RV work.
If you happen to be one of these owners and you have an expensive vehicle/home that you want to enjoy, this course could save you $1,000’s of dollars and possibly salvage a trip.
The challenge is that to participate in this live course you have to travel to where the course is being held in your RV so that you can practice on your own unit.
The course does rotate around the country, but this is still quite a commitment for the participants.
To make this more remarkable, we are using pixel marketing which takes place on the internet. While they do have a phone number you can call with questions, most of the sales come through their website.
So, what kind of results do they get?
They average between 5 and 10 sales a month while only spending $600 per month on advertising.
That is $8,220 to $16,440 per month in sales from an ad spend of only $600, or put another way a 13.7X to 27.4X return on their ad spend.
So what is pixel marketing you ask?
What is the magic that lets companies get these kinds of results?
It is the ability for you to tag or mark anyone who comes to your website with a pixel, and then show them ads while they are on other websites.
It is also called remarketing or retargeting.
It gives you, the advertiser, the ability to reach out or follow up with the people that have come to your website or a specific webpage, even if they haven’t given you any of their contact information.
This may help explain it.
Imagine you’re in your car driving down the highway and you see a billboard for a new Audi. Now your conscious mind may or may not recognize this yet, but . . .
A few minutes later you hear a commercial on the radio for that Audi.
And then when you get home there is a postcard in your mailbox from the local Audi dealer.
And when you’re watching the news later that night you see an ad for the newest Audi.
While we can’t accomplish this in the physical world yet, we can do this online.
This ability to reach out again and again to people who have done something to express interest in your product or service is what makes pixel marketing so powerful.
After all, no one is going to random websites by just clicking on them. If anyone is on your website they have an interest in what you sell.
Once you know that someone has visited your site you can reach out to them again and again maybe with the same message, maybe with other messages.
This lets you concentrate your ad investments on people who have expressed an interest in what you do.
Having this ability to talk to people who have expressed an interest in what you do, not only by what they say, but by what they DO is what makes the results so incredible.
Now, one question that I get asked when I get to this point is how do these people find out about your website in the first place?
Do people have to get there from one source, or from a particular source of traffic?
The answer, no, they can come to your website or from any source.
As we work with Facebook marketing we like to recommend that you use Facebook to send a wider audience to your site, and it is a powerful strategy, but it doesn’t have to be Facebook that gets people to your site.
It can be:
- Organic traffic (someone Google showed your site to in a search
- Direct traffic (someone who typed in your site’s address)
- Newspaper ads (directing readers to go to your website)
- Sales Letter
- Sales Brochure
- Speaking at an event
- A booth at an event
- Networking meeting
- Google Ad words
- Social Media post or update
- Link in an email
As you can see there are many ways you can get people to your website, and you’re undoubtedly using some of these now.
The question is “Are you set up to take FULL advantage of this traffic coming to your website”?
Are you pixeling people and if you are, are you reaching back out to them?
Some people think they are pixel marketing but see no results.
What is happening?
These are the top three mistakes we find when talking to potential clients.
First, is not setting up the pixel on your website.
There is a tool that is a chrome extension called the Facebook Pixel Helper.
This tool shows if there is a Facebook pixel on any website you go to. It can be your site or any website you are on. It’s amazing to me how many websites don’t have a pixel on them.
Facebook can’t start gathering data for you until you put the pixel on your site. You don’t have to use it right away. Facebook will keep these people in an audience for you for up to 180 days and you can reach out to them, however, you can only go back as far as the day you put the pixel on your site.
The second mistake I see being made is not doing anything with the audience you’re generating.
Often, when people come to us for help they have the pixel set up on their site, but they’re not doing anything with it.
Now it’s great that they have the data the pixel gathered for us to work with, but they missed months of possible sales increases by waiting.
Also, the longer you wait to reach out to a web visitor after they were on your site the less likely it is that they will buy from you or even remember you.
Can you remember every site you visited in the last 180 days? I know that I can’t.
So while we have the data to use, there were a number of sales that got missed by not utilizing the data sooner.
The other issue we see is people not considering how they can grow their pixeled audience.
If in everything you do, you think about how to get more people to your website, you’re going to see your traffic explode and this will give you more people to work with.
We see potential clients not planning on sending people to their websites when they are developing an offline campaign.
Campaigns that are completely offline work, but many times you can multiply the results be adding an online component to the same campaign, and it doesn’t have to be complex to make this happen.
The third mistake I see being made is poor messaging.
Once you have the pixel in place and are building your audience, you want to be reaching out to them with ads.
The difference in your messaging with these types of ads vs. ads going to your wider audience is that these people are familiar with you.
You talk to a longtime friend differently than someone you’ve known a few months and you talk to this person differently than you do someone you just met, and the person you just met is different from a stranger.
The first ads you’re running that you’ve designed to bring people to your website have one type of language and offer.
When you’re reaching out to someone that already came to your site, you must use a different type of language.
After all, you know each other now and are developing your relationship.
As you can see pixel marketing can be a powerful tool to add to your marketing arsenal.
Add it to all your marketing campaigns and start watching your results improve.
For more information on a complete online Facebook marketing program go to www.gosocialexperts.com/masterclass. This is a 5 video FREE training program that will show you what a complete Facebook marketing program looks like.
Have a great day!