What is organic social media? When I was in the food business, organic meant that the item was created with no chemicals. It was grown naturally. How does this relate to social media?
This terminology relates back to Google searches. Organic search results mean that people found you with a search, and you didn’t pay for an ad to get them to your website. This term is still used when you talk to people who work with websites.
In social media, it also refers to people who see your posts and activity without you having to pay for them to see it.
The biggest advantage to this as a business is that it’s free. You can reach out to your customers and clients at no cost to you.
There are many other advantages to using social media in your marketing, and I have talked about them in other articles. Click here for more information.
What it takes to have success using social media is a solid strategy that is well executed. Without this, you are wasting you or your team members’ time on social media.
Have a plan. If you don’t know what you need to develop one, find someone to help you. At Go Social Experts, we help businesses develop social media strategies, and if you want, we help you implement them.
If you would rather do it on your own, you’ll need to spend time learning what it takes to be successful on social media. Just make sure it doesn’t take you too long to take action. Nothing changes until you act.
Organic social media is still a viable method for growing your customer base. As people find you through their friends and other sources and they connect with you, they become the base on which to build all your social media efforts.
Organic growth is the bedrock for your social media presence. These people like what you do and how you do it. They interact with you and stay with you longer.
The challenge is that, as it’s become more popular for businesses to use social media, there’s more competition for your customers’ attention—it’s harder to get in front of them.
Facebook, Twitter, and LinkedIn all offer options for your business to pay to extend the reach of your posts. However, you can grow your reach and influence without having to pay—if you have the time.
Next week I will talk about the possible uses of paid social media and what its advantages are.
Have a great week.