Imagine for a moment that it’s one year from today and you have an active Facebook presence and you don’t even have to think about it.
You regularly get leads and sales from Facebook.
All events you have are well attended and successful.
When you offer anything for sale, it sells quickly.
How do you make this happen without spending all your time on Facebook?
After all, you have a business to run. Staff to manage, products to order, marketing to do, and all the bookwork. Does it ever end?
Once you’ve seen some success on Facebook it’s time to look at either assigning one of your existing staff to your Facebook page or hiring someone to manage your page.
I’m not talking about managing your paid Facebook advertising here, I’m talking about managing the organic work on Facebook.
I know this may sound self-serving, but if you’re going to spend any significant amount of money on paid Facebook marketing you will find great value in hiring someone to manage it for you. They can spend the time to stay up to date on all the latest tactics and strategies and you’ll usually find that you get better results.
If you would like to know more you can email me at support@gosocialexperts.com or you can find out more at https://gosocialexperts.com/done-for-you-facebook-funnel-creation/. The organic piece of Facebook is a valuable part of your Facebook success. To find out what it takes to get started with your organic Facebook presence read my previous article on the subject. It does take some time to do everything that is required, not a lot of time, but some.
What should you look for in a person who’s going to manage your Facebook page?
Here is what we’ve found to be successful for ourselves and our clients when they hire people to help them with their Facebook page.
First, understand that just because someone uses Facebook personally and seems to spend all their time on Facebook, it doesn’t mean that they can successfully manage your business’ Facebook page.
The person you assign needs to be comfortable posting and talking about your business, as well as asking people to take action.
Next, they need to like interacting with people, both online and in person.
The person that likes to spend time on Facebook reading and lurking isn’t the person you need.
You are looking for someone who is excited about sharing what is happening in your business, interacting with your fans, and also interested in growing your fans.
Third, you want someone who is always looking to invite more people to the party, someone who thinks “It’s good that we have 1,000 people who like our page, now how do I find 1,000 more?”
It doesn’t take any more of your time to post and reach an extra 100, 200 or 1,000 more people. The more people you reach with the same amount of time the better your return on your investment.
Fourth, you want someone who likes to learn. After all, Facebook and social media change regularly. They need to be able to keep up with these changes and then learn how to use them to your advantage.
Fifth, they need to reflect the persona you want to portray on your page. Your Facebook page, your website, and the atmosphere in your business all need to be consistent.
What is the persona you wish to reflect and does the person you’re looking to hire reflect it?
Sixth, can your team member stay focused? Facebook is designed to suck you in and keep you engaged. When you’re paying someone to work on your page, you want to make sure that they can stay focused on the task at hand and not get sucked into checking their newsfeed.
Seventh, they need to be technically skilled. Not only can they post, but are they comfortable taking pictures with their phones and posting on Facebook.
Are they aware of photo editing apps? If not, are they eager to learn about them?
How about taking videos and maybe even being in a video? This isn’t required but is a helpful skill.
Eighth, are they willing to work outside of normal business hours? After all, your audience is online during working hours, in the evening, and on weekends. If your Facebook page is messaged on Saturday morning, the person sending the message doesn’t want to wait until Monday morning to get the answer to their inquiry. By that time they are on to something else, and you missed an opportunity.
I don’t mean that the person needs to be on Facebook 24/7, but they do need to be willing to respond within 24 hours, 12 would be better, and 6 would be better yet.
Ninth, is this person familiar with your business?
Knowing what is happening now, and in many other businesses is a great asset. A current staff person that knows your business and how it works could make them a valuable Facebook page manager.
Here’s how I find these types of people when we are looking for them:
- I post the job opening both internally and externally.
- I screen the applicants with questions that give me an overview of what they are like.
- This usually involves interviews with two different people.
- Once I have my list of candidates I assign them some tasks to demonstrate that they are comfortable with the job requirements.
I usually have two to four people at this stage.
If you’re comfortable making them editors of your page, have them do the work live.
If you don’t want to do this, assign them the task of creating a certain number of posts for your business. Give them the information they need, and see what they come up with.
You can also ask them to design a marketing strategy for your Facebook page and this will show if they’re familiar with marketing.
Also, if I’m considering an existing staff person, I find that I get better results if I make them apply for the position and interview for it. The existing staff person then takes the job more seriously than if you’d just offered it to them without any effort on their part, especially if they know that there are others applying for the job.
How much time is this going to take?
The answer is: it depends on what you expect from them.
The minimum is 3 hours a week and the maximum is all the time you have. You need to balance the amount of business you’re generating from your organic Facebook efforts with the time invested.
What would require a full-time person?
- An active Facebook page with over 50,000 likes. You’ll be posting, answering comments and questions regularly. If you only post and don’t interact, you don’t have a community you have an audience. A community that supports you is many times more valuable than an audience.
- An active Facebook group or groups. A group that you create around your business needs to be nurtured, participation encouraged, and it needs to be policed. A large group can be a full-time job to administer.
- Active paid Facebook advertising. As you advertise you reach more people and you’ll get comments and questions on the ads. Many times, these are people ready to buy and they only have a question. Someone needs to be monitoring these ads, and your own staff will have better answers for the questions than a third party.
These are a just a few reasons why you would need to hire a full-time person, but there are many other reasons why you might want a full-time Facebook community manager.
I do encourage you to look at finding a staff person to manage your Facebook presence. Most business owners and managers are poor at this.
They do a great job at getting everything designed and set up, but then they get busy and forget about it. I do this myself, which is why one of my staff people manages our Go Social Experts Facebook page.
Find the right person to help you with your Facebook page and then assign them to manage it. You’ll see your results improve.
Have you scheduled your free 30-minute phone consultation with me yet? During this call, I’ll ask specific questions about your business and then share 3-4 ideas that you can implement immediately to improve your results. No pressure. No obligation. No long-winded sales pitch. Click Here to schedule our call! If you want, we can talk in depth about how to find the perfect person to be your Facebook manager.
Have a great day!
Brian