I flew for the first time since March of 2020 recently.
It was great to be back in that environment.
Once I got through security, I had an hour before my flight left so I stopped in the Delta Flight Club. These are amazing places. You get complimentary food and beverages along with a nice atmosphere, a place to work if you want, and updates about your flight.
When I flew more, I used them regularly and it was a good value.
However, if I add up what I pay for the ability to visit these clubs, it adds up to approx. $50 per visit.
If they posted a sign at the door and said that it was going to cost me $50 to come in, most times I would walk by and join the bulk of people waiting by the gate.
However, since it is part of a service I purchased, I don’t think twice about using it.
What does this have to do with your business?
What can you offer that has high value to your clients or customers but has a good profit margin in it? It is even better if it renews every month or year, and you get paid automatically if people use it or not.
My cost per visit has skyrocketed since I haven’t used the facilities in the past year, but it’s still part of my service so I keep paying.
How can you create that in your business?
When you’re running Facebook ads you need an offer that is attractive to people who don’t know you.
The issue is you must test the offers to see if they work. No matter how good you think it is, you don’t know until you test it.
The most successful offers are ones that attract new customers and clients as well as make a profit for the businesses even if it takes some time.
What can you create one that does both?
Have a great day!
P.S. Have you gotten your copy of my book, “The Facebook Formula-How Business Owners Find Big Profits”? If not go to www.gosocialexperts.com/book and download a free copy.