I’m willing to bet that you’ve had people tell you that they love your product or service yet you rarely if ever see them spend any money with you.
Now if they really do love your what you do why aren’t they buying from you regularly?
This happens in all businesses and all of us are one of these people at different times.
In my past life, I owned a specialty food store and we were known for our great meat, both the selection and the quality, along with providing a great value. Plus we had a great wine selection, specialty beer department, cheese options and organic and natural groceries.
I still live in the same city and haven’t been in the grocery business for years now, but my family and I still encounter past customers who say how much they miss our store.
The funny thing is that we only recognize a handful as consistent/weekly customers.
Many of these people mean well and they really did like our products, but they only came to the store for special events.
Usually, they just shopped at the store closest to them. After all, many of them had to drive across town to get to our store and as busy as everyone is that was a challenge we had to overcome.
It took a consistent effort on our part to reach out to these people and remind them that we were there.
They loved our products, selection, and price yet they didn’t shop with us regularly.
How about you?
Do you have these people in your business?
What are you doing to strengthen your relationship with your customers so they’re willing to come to your business, either online or your physical store, more often?
Using online marketing you can create a relationship that will drive people to skip your competitors and come to you.
However, it takes more effort than we estimate.
It takes consistent information going out to your audience that helps them.
It takes reaching out to your audience with information about what you’re doing and offering to let them in on industry secrets.
It takes you consistently honing your skills so that what you offer is getting better all the time.
And it takes honing your communication skills so that how you’re offering your products is getting more compelling.
Wow… why would someone want to do all this?
Well, do you like the results you’re getting now?
If not, then it’s time to make some changes.
Here’s what I do:
- I do make an effort to hone my skills.
- I take time every week to learn a new skill that will help my business grow and to practice it.
- I am consistent with my messaging. For example, this is email 168 and we haven’t missed a week since we started sending them over 3 years ago.
- Our social media platforms have a consistent flow of new posts to them daily 7 days a week.
- I’m always striving to find new and better ways to reach out to you my readers with information that will help you.
What I didn’t realize when I started this business was just how much I needed to learn.
After all, I had been in business for over 30 years in a highly competitive industry and we had succeeded. How hard could helping others with our proven system be?
Honestly, it was harder than I thought and some of the skills I needed weren’t as developed as I thought.
And I ran into the ‘I like what you’re doing, but . . .’ rejection.
I have to work and nurture my contacts.
I’m having fun doing this, and I’m honing my skills and changing what we do regularly so that we can better serve you, our readers.
How about you?
- What are you changing?
- How are you improving and getting better results?
- How are you nurturing those people who say they love what you do and your products yet they aren’t spending money with you?
It’s not their fault you know.
It’s your responsibility to entice them, not for them to chase you,
When you create a strong relationship and then offer them what they want you’ll make plenty of sales.
Now we all can’t please everyone, so there will always be people on your list and connected to you that aren’t going to buy – at least not now.
The question is what are you doing to move them closer to buying from you?
Answer that and see your business growth explode.
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