You probably get a lot of emails. Maybe some from me if you’re on my list and probably also get a lot of emails from others.
Most emails have something you could use and many have items and services you want. You know you could be successful if you just _______.
And let’s not even mention webinars and podcasts…
Or go old school and look at what you get from books…
And then there are live events… Industry or otherwise that you participate in both local and nationally that are full of great information…
You get the idea.
New ideas are coming at you at a rapid pace and many of them look like they could put your business over the top.
How do you choose which ones to pursue and which to let go by?
I know I struggle with this every day.
Here’s a tool I’ve used for a few years now to decide on what I’m going to pursue and what I’m going to let pass by.
Let me tell you a story.
This is you and you’re not happy!
The reason is that what you want is way over here.
And you can’t get there from here.
I don’t know what you want, a new car, more money, more vacations, more health, to send your kids to a better school, but I know if you’re reading this you want something more than you have now because you took time away from what you were doing to read this.
This canyon is keeping you from what you want.
What is it you need to get from one side to the other?
That’s right, a bridge.
In most of my emails, I talk about Facebook and online marketing or how you can be more successful in your business- which is great.
But here’s the problem, if you only followed me that’s manageable, but when we consume content from videos, webinars, or books or emails from another expert we end up with a bunch of half-built bridges.
And this is what shiny object syndrome looks like.
We have an enormous amount of effort and no gold/results.
What happens is we decide Facebook is for us and it’s going to be the one. And then we start and get halfway.
Then we hear that email marketing is a must and that we can really make more money if we build that out.
And then we hear about YouTube ads and how well they’re doing and how much money people are making from them so there goes another bridge.
Can you see how this can get out of hand?
While all the above are great ideas and any or all of them could be what you need, if you don’t finish even one of them you won’t get to your pot of gold.
Here’s what I want you to take from this message, setting aside any tactic I or anyone else has ever taught you: Pick one bridge and finish it before you start another.
I’m not saying to build only one bridge, I’m saying which one are you going to build first? Decide what that’s going to be today, then you can build the next bridge and the next and before long you can go all the way across, and you can get your pot of gold.
We know from our research in marketing alone there are 73 potential bridges that you could be building.
That’s right 73.
Now, do you see why we all suffer from shiny object syndrome?
The 73 items you can be working on are just from marketing. What about operations, staffing, inventory, finance . . .
While I hope you all get value from my emails, if all I give you is another half build bridge, I would be doing you a grave disservice.
So, here’s what I want to offer you today:
I created a 60 to 90 minute experience called the Double Your Sales Discovery Session.
During the session, we map out a plan on how you can double your sales over the next 90 days. What we’re doing in this personalized experience is identifying the one bridge you should build first. The first thing you need to do, not the only thing, but the first thing.
So if you’re reading this today and you know you have shiny object syndrome, or you’re sitting here today and know you have a warehouse full of half-built bridges and you want to finish the right bridge, I would love to help you with that.
Click here to schedule your Double Your Sales Strategy Session.
It’s FREE and I would love to help you discover what bridge you need to build first.
Brian “Building Bridges” Hahn
P.S. Click Here to schedule your FREE Double Your Sales Discovery Session. It costs nothing and you will discover what bridge you need to build first to have steady predictable sales growth. Click here to schedule your FREE Session