I am going to take one more week and talk about the youths of today. In one of my businesses, I work with many teenagers and people in their 20s and early 30s. I have found that once people in these age brackets find success in a process, they don’t like to change it. That… Read more »
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Today’s Youths Have a Fantastic Future
I spent last week with eighty-five young men at a National Youth Leadership Training (NYLT) course for the Boy Scouts. NYLT is a leadership development program for boys thirteen and over who are at least First Class scouts. I am an adult leader and was the scoutmaster for one of the troops. A Boy Scout… Read more »
Set the social media bar high
As long as there have been businesses there has been competition. A lot of people fear competition because it can challenge your success but to me, competition has the potential to make you better. I’m not saying that you should be obsessed with one-upping your competition but when it comes to social media, it’s still… Read more »
Meet people where they are
When people ask me why I think they should use social media in their marketing my first answer is always, you have to meet people where they’re at. My background is in print journalism and as much as I mourn the declining nature of the newspaper industry, it doesn’t make it less true that relying… Read more »
Can you afford to fall behind?
Marketing and advertising has always been tricky because you have to determine how much to invest in order to get a satisfactory response from your customers. And as much as we love TV, radio and newspapers, they are rapidly falling flat when it comes to cost-effective advertising. In fact these same media outlets have turned to… Read more »