Category: Tips

Inside the Mind of Your Ideal Customer Avatar – EPISODE Twenty One of the Go Social Experts Podcast



Welcome to the Go Social Podcast featuring Marketing Expert, Brian Hahn! In this episode, Brian explains how to delve into the mind of your ideal customer. It all starts with research and testing. Learning these methods will create better messaging, better responses, and better results. Tune in for exactly how to get started! DOWNLOAD OUR… Read more »

Investment VS. Cost: Marketing is an Investment  



You can look at everything you spend money and time on as an investment or a cost. What difference does that make? Well for me when I see an expense as a cost, it is the cost of doing business. I pay and use the service or consume what I bought and when I’m done,… Read more »

How Do I Know What Will Move My Ideal Prospect To Action?



The difference between what people tell us and what people actually do is amazing. It’s not that they’re dishonest with us. It’s that they don’t want to hurt our feelings or, another possibility, is that they don’t even know. Back in my grocery store days that happened often. When we talked to people and asked… Read more »

How to Figure Out What to Say in Your Marketing Message



There are 3 components of successful Facebook and Online Marketing. They are: Put the right message In front of the right people With the right systems in place We’ve spent time in the last few posts talking about finding the right people to show your ads to. Now we’re going to talk about creating a… Read more »

Why Do My Ads Stop Working?



Every time I try and move beyond my customer list and my website traffic, my Facebook ads stop working. I’m frustrated because I can see that Facebook ads work, but every time I try and reach more people and spend more money my results collapse. Sound familiar? In the past 2 articles, I’ve talked about… Read more »