Category: ROI

To Use Facebook or Not…That Is the Question



After all these years and Facebook proving itself time and time again in a variety of businesses one of the questions I get asked the most is, will Facebook work for me? Despite what you might expect, I don’t have an easy yes or no for most people. But I do have questions that when… Read more »

I Love It When This Happens



This past week has been filled with good things happening. Recently my newest book was finished and I received two boxes of books at my house. Now it’s finally real. Even though I had spent months putting this book together and have edited and rewritten and done it again several times, gone through the challenge… Read more »

What’s It Like Having Your Own Marketing Team?



Have you ever wondered what it would be like to have your own marketing team? Wouldn’t it be nice to see something and just have a team who can create a version of it for you and get it up and running in the best places? If you develop a new product or service and… Read more »

And The Best Facebook Strategy Is…



If you’ve been following me for any length of time, you’ve heard me talk about different Facebook strategies that work. And if you’ve been following others you’ll have seen many other options and ideas. What do all of these have in common? They all work for someone. But they don’t all work for everyone. The… Read more »

What’s So Special About Facebook?



This is a question I’m asked regularly. After all, people tell me there are many other ways to advertise online like: Twitter LinkedIn Pinterest Snapchat Youtube Google AdWords Instagram Whatsapp Plus so many more… These are the obvious competitors to Facebook and there are more and more being developed all the time. There are too… Read more »