Category: ROI

Facebook: Selling Platform or Audience Builder?



Recently, I was working a booth at a trade show and someone came up to me with a question. I was promoting using Facebook to grow your business by running paid ads and selling products and promoting events at your business. And they asked if Facebook should be used for communicating with your audience or… Read more »

3 Action Steps To Grow Your Business Online



We’ve been talking about setting up a system to make sure that you are found online. When you follow the steps I’ve laid out you’re going to have a solid online presence. You will be in better shape than most of your competitors. But what if you want to be in the top 1%? What… Read more »

How to Boost Your Business Listing on Google



For your digital presence, there are many things you can do on your website and off to boost your listing on Google. One of the most helpful things you can do on your website is to consistently add content to on topics you want to be found for. An example of this is my weekly… Read more »

Year End Review-You Complete One, Don’t You?



As I’m writing this, I’m working through my yearend review. My planning for the upcoming year can take several hours spread out over several days. It’s not a quick process. Why do I take the time to do this? Well if I don’t spend time evaluating what worked great, what worked kind of OK, and… Read more »

Has It Ever Felt Like Nothing You Do Is Working?



I’m willing to bet that from time to time in your business it feels like you’re going through the motions and nothing is happening. I’ve had it happen to me and many of my clients have brought this frustration up to me as well. In the past few weeks, I’ve had a chance to experience… Read more »