When I ask this question, I receive one of two responses. A blank look or “What do you mean? It’s always better to get new customers.” Really? Can you tell me how much it costs you to get a new customer? How much time do you spend nurturing the relationship? How much time do you… Read more »
Category: Marketing
Who is your ideal customer?
This is one of the most important questions I ask every person I interview. Most business owners have a hard time answering it. Some have given the question some consideration, and others have never thought about it. The first response I get is “everyone” or “everyone who . . .” with a qualifier. Most times… Read more »
What is your USP?
USP is a concept first proposed by Rosser Reeves in the early 1940s. It is an old idea-and powerful. The stronger your USP, the faster your business will grow. USP stands for unique selling proposition. In everyday language it answers these questions for your customers: · Why should I buy this or, work with you?… Read more »
Where are you allocating your marketing dollars?
Have you evaluated how you are spending your marketing dollars in the last few months? The effectiveness of traditional marketing has been waning over the last few years, and many businesses haven’t changed how they market. Media hasn’t changed—people have. Your customers have more options than ever when they choose where to spend their time… Read more »
Change Your Questions Change Your Business
The mind thinks in questions. All questions have more than one answer. The challenge is finding the answer that gets the best results for you. With the right question, I can get you to consider an issue in a different light. As you see things differently, you come up with different answers. When you are… Read more »