This is a critical step that’s overlooked many times by businesses used to traditional advertising. Social media is not like running an ad in a newspaper or a radio or TV spot. It’s more like writing an article for the paper or having a TV or radio show. This type of advertising is powerful. Consumers… Read more »
Category: Marketing
Reach Your Ideal Customers Affordably
This is the third step in the eight steps you need to be effective using social media marketing to reach your ideal prospects. The examples I use in this article are from Facebook, but many can be transferred to other platforms. The challenge with this huge audience is that you can’t afford to market to… Read more »
Know Your Ideal Customer
As you develop your presence on social media, you have to know your ideal prospects—who you would like to attract. If you aren’t aware of this, you will put out many pieces of content that may or may not attract the customers you want. I am using Facebook for this article, but again, these strategies… Read more »
Step 1: Decide Which Platform to Use
The first step to success with social media marketing is deciding which platform to use. There are many to choose from. At last count, there were well over 200 sites. For most businesses in the United States, the most popular were Facebook, LinkedIn, Twitter, Pinterest, YouTube, Google+, and blogs. Everyone needs to pick ONE site… Read more »
Eight Things You Need to Do So That You Are Successful Growing Your Business with Social Media
There is a lot of talk in the business world about using social media to promote and grow a business. To do so successfully takes certain skills and strategies. There are many different platforms from which to choose, including Facebook, Pinterest, Twitter, LinkedIn, and YouTube. Each of the strategies I am about to discuss work… Read more »