Since Facebook was first used for business purposes, the value of a Facebook fan has been debated. There is no simple answer because the value depends on many variables, including: How did you attract your Facebook fans? What are you selling? How consistently do you post and… Read more »
Category: Marketing
Make Facebook Work for Your Business
Imagine having a group of people connected to you, who want to hear from you and to whom you can reach out at any time. Imagine what your business will be like when you can start a new service or introduce a new product and know you’re going to sell a guaranteed minimum. Imagine how… Read more »
Marketing Is a Marathon, Not a Sprint, If You Want a Real Business
It’s relatively easy to find one hot product at a good price, put it on the market, and sell it. What’s harder is developing a relationship with your customers so they will buy from you again and again. Repeat customers make a business. Even an undertaker gets repeat business from the families he serves. As… Read more »
The Value of Your Facebook Audiences
When you are marketing on Facebook, there are several different audiences you have access to as a marketer. The main Facebook audiences include the people who have liked you on Facebook their friends a custom audience you create, usually from your e-mail list the people who have visited your website audiences who are similar to… Read more »
Just Do It!
We all know the company that made this slogan famous. The phrase was meant for sports, but it has meaning far beyond sports. How does this apply to marketing? When you are looking to grow your business, you will find many different ways to do it; many different people will be willing to teach you… Read more »