Category: Marketing

Be Ready With Plan B!



It was a week of lessons for me. This Wednesday was the first session of my live training course, Smart Facebook Marketing. In it, I teach businesses how to profitably use Facebook to grow their organizations. Several hours before the session started, I noticed that my desktop computer had Windows updates waiting. I thought I… Read more »

How Good Are Your Systems?



On a recent trip to Denver, I had two experiences on the same day that demonstrated to me the importance of good systems and backup systems. Both situations worked out, but they could have caused complications for the companies involved. The first instance happened on a plane that I was boarding. I usually check in… Read more »

Small Steps—Big Profits



I’ve found a secret marketing tool that I’ve been implementing over the past several months for my marketing. It involves taking small slightly different steps that lead to big profits. It’s not another Facebook tactic, but there are more of them out there. This is a low-tech, innovative way to connect with people you want… Read more »

Profit From Your Efforts



Last week I talked about the fact that many marketers don’t use retargeting on their web pages. Click here if you missed that article. Once you’ve done the work to put the pixels on your web pages, what can you do with the audiences that you have built? How are you going to profit from… Read more »