This question may seem silly, but believe it or not, there are businesspeople who are uncomfortable with the idea of selling. They know that they need to sell in order to stay in business, but they would rather sales happened on their own without thought or effort. This objection to selling takes different forms. It… Read more »
Category: Marketing
What Are You Selling?
Let me predict what’s happening: You’re posting and interacting with people on your Facebook page, but it’s not leading to any sales or leads. This is a common problem for people who haven’t learned to sell their services and products effectively using Facebook. The act of selling doesn’t take any longer than not selling. It… Read more »
What Can Your Church Teach You About Marketing?
“Make your marketing so useful people would pay you for it.” —Jay Baer Are you active in your church—any church? Why or why not? My reference to church in this article is meant to include any religious institution, not limited to Christian congregations. That’s something to think about. The purpose and main goal of most… Read more »
Have You Noticed It’s Easier To Help Someone Else . . .
. . . With Their Business . . .Than It Is To Work On Your Own? “It is literally true that you can succeed best and quickest by helping others to succeed.” —Napoleon Hill “Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness… Read more »
Do You Make This Mistake in Your Facebook Marketing?
“Excellent firms don’t believe in excellence—only in constant improvement and constant change.” – Tom Peters Let’s face it: we’re all business owners, and we want results now. I’m as guilty of this as anyone else. Ask my staff. I’m known for making plans to get projects done quickly and then wanting to add more to… Read more »