What makes an entrepreneur successful? Hard work? Tenacity? Creativity? A sweet logo? Strong coffee? Unfortunately, there is no exact formula to entrepreneurial success (but all of the above sure do help). I recently connected with Erica Delsignore on her Great Minds, Great Marketing podcast to share my story of how I got where I am… Read more »
I’m willing to bet that when you think of using Facebook for marketing you are thinking of it as a strategy. I mean… that’s what all of us marketing experts beat into everyone’s heads, right? You have to be cunning and smart. You have to anticipate your customer’s needs and be two steps ahead of… Read more »
If you want to grow your sales and profits without having to attract any more people to your business then this will be the most important article you’ve read all year. Recently my daughter and I were in Miami working at a trade show. We got to town a day early to set up and… Read more »
I’ve talked before about how important having the right image for your ads is – but what do you do if you don’t have a professional, eye-catching image? Believe it or not, you can find FREE images on the internet that you can use in your Facebook ads! Check out this video to learn more… Read more »
One of the most important parts of any social media post or ad is the image. It grabs people’s attention and gets them to take a look at what message you’re trying to share. But if you’re not a graphic designer, creating an image can be scary. Luckily, we have found a great FREE tool… Read more »