Category: Marketing

Investment VS. Cost: Marketing is an Investment  



You can look at everything you spend money and time on as an investment or a cost. What difference does that make? Well for me when I see an expense as a cost, it is the cost of doing business. I pay and use the service or consume what I bought and when I’m done,… Read more »

Old School Marketing



Recently I was invited to speak at a Peer Advisory Group about using social media in your company’s marketing. A Peer Advisory Group is a mastermind group made up of business owners and top management. We did a version of a “hot seat” taking one person’s business and focusing on that and developing a plan… Read more »

Why Should You Have Multiple Messages For Your Audience? – EPISODE Nineteen of the Go Social Experts Podcast



Welcome to the Go Social Podcast featuring Marketing Expert, Brian Hahn! When it comes to targeting your ideal audience, you need to understand that you have more than one target audience. This is because customers will find you at different stages of their buying experience. In this episode, Brian explains the importance of crafting your… Read more »

How Do I Know What Will Move My Ideal Prospect To Action?



The difference between what people tell us and what people actually do is amazing. It’s not that they’re dishonest with us. It’s that they don’t want to hurt our feelings or, another possibility, is that they don’t even know. Back in my grocery store days that happened often. When we talked to people and asked… Read more »

Why Do Your Ad Results Drop When You Try to Expand? – EPISODE Eighteen of the Go Social Experts Podcast



Welcome to the Go Social Podcast featuring Marketing Expert, Brian Hahn! You’ve worked hard to build your audience and sales by using ads and you finally see some success. Then, you try to expand your reach…only to watch your results drop and suffer. Why does this happen? And, what can you do about it? Good… Read more »