Category: Marketing

What Does a Facebook Pixel Do?



The Facebook Pixel. You’ve all heard about it and most aren’t sure what it is or what it does. I’m going to clear it all up for you today. What is a Facebook Pixel? It is a small piece of code you install on your website or landing page. Each Facebook account has one and… Read more »

Are You Focusing Too Much Energy on the Wrong People?



You’ve talked to someone who is interested in what you do and they seem enthused about buying from you and then, nothing happens. At least not for longer than you expect. What do you do? Is it your message, the timing, how you communicated, your offer…? It could be one of those things or many… Read more »

What Is REALLY Affecting Your Results?



Recently I did something I’ve never done before; I ran a marathon. For those of you who don’t know, that is a 26.2-mile run. That’s a long way to run, for sure, but with proper training and preparation, it’s something that can be done – even if you’re over 50. While training for and running… Read more »

Creating Content: Who Cares What You Have to Say?



In the last article, I talked about finding content to talk about in blog posts or videos. Click Here if you missed that article. One of the most common questions I get asked is: What do I talk about on Facebook and social media and who cares about what I write? After all, if you’re… Read more »