Category: Marketing

And The Best Facebook Strategy Is…



If you’ve been following me for any length of time, you’ve heard me talk about different Facebook strategies that work. And if you’ve been following others you’ll have seen many other options and ideas. What do all of these have in common? They all work for someone. But they don’t all work for everyone. The… Read more »

Welcome . . . Or not



I’ve been traveling by car recently, and that gives you a chance to see and experience the country from a different viewpoint than flying does. On our way into Maine, we stopped at the welcome center. You know where every state wants to appear friendly and fun and a great place to visit and stay… Read more »

What’s So Special About Facebook?



This is a question I’m asked regularly. After all, people tell me there are many other ways to advertise online like: Twitter LinkedIn Pinterest Snapchat Youtube Google AdWords Instagram Whatsapp Plus so many more… These are the obvious competitors to Facebook and there are more and more being developed all the time. There are too… Read more »

What Does a Facebook Pixel Do?



The Facebook Pixel. You’ve all heard about it and most aren’t sure what it is or what it does. I’m going to clear it all up for you today. What is a Facebook Pixel? It is a small piece of code you install on your website or landing page. Each Facebook account has one and… Read more »