Since Facebook was first used for business purposes, the value of a Facebook fan has been debated. There is no simple answer because the value depends on many variables, including: How did you attract your Facebook fans? What are you selling? How consistently do you post and… Read more »
Category: Facebook
Make Facebook Work for Your Business
Imagine having a group of people connected to you, who want to hear from you and to whom you can reach out at any time. Imagine what your business will be like when you can start a new service or introduce a new product and know you’re going to sell a guaranteed minimum. Imagine how… Read more »
The Value of Your Facebook Audiences
When you are marketing on Facebook, there are several different audiences you have access to as a marketer. The main Facebook audiences include the people who have liked you on Facebook their friends a custom audience you create, usually from your e-mail list the people who have visited your website audiences who are similar to… Read more »
Paid Social Media
Last week I talked about organic social media and why you should use it. This week I want to add paid social media to the conversation. While organic social media is the base of your presence on different platforms, it takes time. To build a sizeable audience on Facebook, or any other platform, will take… Read more »
Organic Social Media
What is organic social media? When I was in the food business, organic meant that the item was created with no chemicals. It was grown naturally. How does this relate to social media? This terminology relates back to Google searches. Organic search results mean that people found you with a search, and you didn’t pay… Read more »