A few weeks ago I was at a conference that Keith Ferrazzi spoke at. I had heard of him, and even have one of his bestselling books, Never Eat Alone, on my bookshelf, I had never read it and didn’t know much about him. I ordered his other bestselling book, who’s got your back at… Read more »
Category: Facebook
Build an Invisible List of Active Buyers
Yes, you can build an invisible list easily and ethically. The tool you use to do this is Facebook’s website custom audience. Facebook allows you to place a tracking pixel on your website, and it then marks a person who goes to your website. When this person returns to Facebook, he or she is added… Read more »
A Fast Way to Market on Facebook
Using Facebook custom audiences, you can promote and sell products affordably without investing the time and money required to build a traditional Facebook community. This is a fast way to market on Facebook. You can create this custom audience when you upload your e-mail list to Facebook and Facebook matches up as many e-mails as… Read more »
What’s Stopping You?
Over the past several weeks, I have written about what it takes to successfully market your off-line business online. This article gives you an overview of what you need to do. If you’ve read my previous articles you have what you need to get started. So—back to my first question—what’s stopping you from marketing your… Read more »
You Need a Budget—Step 4
As we work through what it takes to be successful with online marketing, we are half way through what it takes. You can read the complete list here. Budget: I know what you’re thinking. Isn’t online marketing supposed to be free? No, it’s not. It is low cost, but it’s not free. You know the… Read more »