An opening line like that lets me go in many directions. Today we’re going to look at Facebook advertising and what it does that can’t be measured. I was listening to a podcast the other day and the speaker was talking about how they were adjusting to the IOS 14 update. This particular company was… Read more »
This is the experience we have more often than not. The first steps we take are never our most stable. The first time on a bike is rarely when we take off and ride on our own. My first attempt at water skiing was much harder than later efforts. The first time I went down… Read more »
If you spend any amount of time in online advertising you know this is a hot topic. Apple has decided to give consumers the choice to opt-out of online tracking so the various platforms that sell advertising don’t have a way to collect data about what each person is interested in. This means using online… Read more »
If you’re running any ads or doing any online work you’ve seen the warnings in your ad accounts about the impending doom of IOS 14. The online marketing world has been in a stir about this since at least late 2020. What’s going on here and why all the turmoil? Let’s start at the beginning…. Read more »
Do you know that most people are only one and maybe two pieces away from the success they crave? What do I mean by that? A short time ago I recorded a podcast about our 8-step marketing system. Click here to listen if you missed it. In this session I went through the steps we… Read more »