Category: Case Study

How the Right Test Generated over $17K in Sales



The other day at one of my clients and I were reminded why you never take anything for granted in marketing. While we provide Done For You services and Coaching services, for some of my clients I provide consulting services. They have their own internal marketing team, but they want an outsider who knows their… Read more »

Business Lessons Learned on an Airplane



I spend a fair amount of time on airplanes in my role with Go Social Experts. This year, I’ve started using Southwest as my preferred provider for flights, if they have a direct flight to where I’m going. It’s an interesting experience using Southwest. The first few times can be intimidating until you learn the… Read more »

Do you have a Plan B?



What is a Plan B and why do we need a Plan B? Recently I was supposed to go to Sarasota FL. I was looking forward to going. I was attending a quarterly mastermind meeting. It is a group of smart, successful business owners who get together four times a year to work on each… Read more »

Are you willing to do the work?



How many times to hear someone say, I wish I could _______________ or I wish I had ________________? How many times have you said it yourself? Well, what is stopping you? Most of us can accomplish anything we want to if we put our mind to it. Why aren’t we putting our mind and efforts… Read more »

What I Learned On Vacation



Recently I spent a week at a remote cabin in Canada without electricity, phone or internet. Now you’d think that spending that length of time in that kind of setting would leave you relaxed and refreshed. However, I found that after the first two days, I was feeling almost as pressured as I am when… Read more »