Category: advertising

How the Right Test Generated over $17K in Sales



The other day at one of my clients and I were reminded why you never take anything for granted in marketing. While we provide Done For You services and Coaching services, for some of my clients I provide consulting services. They have their own internal marketing team, but they want an outsider who knows their… Read more »

How to Be Successful With Facebook Marketing In 2020



I’m sitting in what has become my favorite writing spot, looking back at what happened in 2019. It has been an exciting year with many changes in the online marketing world. In some ways, the changes have made it harder to successfully (profitably) use online marketing and in other ways, the changes have made it… Read more »

To Use Facebook or Not…That Is the Question



After all these years and Facebook proving itself time and time again in a variety of businesses one of the questions I get asked the most is, will Facebook work for me? Despite what you might expect, I don’t have an easy yes or no for most people. But I do have questions that when… Read more »

Business Lessons Learned on an Airplane



I spend a fair amount of time on airplanes in my role with Go Social Experts. This year, I’ve started using Southwest as my preferred provider for flights, if they have a direct flight to where I’m going. It’s an interesting experience using Southwest. The first few times can be intimidating until you learn the… Read more »