Category: advertising

What Does a Facebook Pixel Do?



The Facebook Pixel. You’ve all heard about it and most aren’t sure what it is or what it does. I’m going to clear it all up for you today. What is a Facebook Pixel? It is a small piece of code you install on your website or landing page. Each Facebook account has one and… Read more »

Are you willing to do the work?



How many times to hear someone say, I wish I could _______________ or I wish I had ________________? How many times have you said it yourself? Well, what is stopping you? Most of us can accomplish anything we want to if we put our mind to it. Why aren’t we putting our mind and efforts… Read more »

Are You Focusing Too Much Energy on the Wrong People?



You’ve talked to someone who is interested in what you do and they seem enthused about buying from you and then, nothing happens. At least not for longer than you expect. What do you do? Is it your message, the timing, how you communicated, your offer…? It could be one of those things or many… Read more »

Do You Care What “They” Say?



I was having a conversation with my youngest daughter Danie who is a first-year manager at a store in Bar Harbor, Maine. She was expressing some of the frustrations of a first-time manager to me and asking for advice. Since I work with new managers regularly, I’m familiar with the challenges they face and how… Read more »

What Is REALLY Affecting Your Results?



Recently I did something I’ve never done before; I ran a marathon. For those of you who don’t know, that is a 26.2-mile run. That’s a long way to run, for sure, but with proper training and preparation, it’s something that can be done – even if you’re over 50. While training for and running… Read more »