Something’s been frustrating me for the past several weeks. I see some very good marketing people making a simple mistake over and over again. It’s an item that can be fixed quickly and easily with an added step on marketers’ checklists before they send people to any web page. What are they not doing? They… Read more »
Acknowledge People Who Help You Succeed
A few weeks ago I attended a funeral for an elderly member of our church. He’d been active for years at church, and I had seen him as a mentor and then as a friend. His kids are about the same age as my wife and I, so we had many connections over the years…. Read more »
How to Improve Your Advertising Results
If you want to be successful at anything you need to be committed to doing it—day in and day out, all the while getting better at what you do. This reminds me of an article I read years ago about Brett Favre, one of the Green Bay Packers’ great quarterbacks. He was fairly new with… Read more »
Where Do Your Ideas Come From?
This article is inspired by a conversation that occurred a few months ago and what happened between that conversation and this writing. This past summer my family was visiting my grandma. Yes, I’m blessed to still have one in my life. She’s 93 and doing well. She lives several hours away, and we visit her… Read more »
How Many Plans Do You Have Ready?
When I was starting my business, I had a plan. I knew what services I was going to offer, how much I was going to sell them for, and how many clients I was going to have. I had many more items in my plan. That was three years ago. I looked back at my… Read more »