Eight Things You Need to Do So That You Are Successful Growing Your Business with Social Media

There is a lot of talk in the business world about using social media to promote and grow a business. To do so successfully takes certain skills and strategies. There are many different platforms from which to choose, including Facebook, Pinterest, Twitter, LinkedIn, and YouTube. Each of the strategies I am about to discuss work… Read more »

Google Ad or Facebook Ad?

This is an interesting question that I receive on a regular basis from clients, prospects, and others who know what I do. My answer is simple: It depends. Both ads have a purpose and can be effective. Many businesses have had success using both. Google ads have been around longer and are legendary. Facebook ads… Read more »

What’s Your Offer?

When you’re marketing, remember the rule set by the great marketer Dan Kennedy: Every article of marketing that goes out must feature an offer. It doesn’t matter if you’re sending out a postcard, a letter, an ad in a newspaper or magazine, a Google or Facebook ad, or an e-mail. It must include an offer…. Read more »