Just Do It!



We all know the company that made this slogan famous. The phrase was meant for sports, but it has meaning far beyond sports. How does this apply to marketing? When you are looking to grow your business, you will find many different ways to do it; many different people will be willing to teach you… Read more »

The Dark Side of Marketing



I was thinking about this the other day when I was by the lake. I have learned many ways to reach people and convince them to do something—be it buy a product, leave an e-mail, or register for a webinar or an event. All marketers and salespeople have this skill to some degree. Actually, all… Read more »

Organic Social Media



What is organic social media? When I was in the food business, organic meant that the item was created with no chemicals. It was grown naturally. How does this relate to social media? This terminology relates back to Google searches. Organic search results mean that people found you with a search, and you didn’t pay… Read more »