Who is your ideal customer?

This is one of the most important questions I ask every person I interview. Most business owners have a hard time answering it. Some have given the question some consideration, and others have never thought about it. The first response I get is “everyone” or “everyone who . . .” with a qualifier. Most times… Read more »

What is your USP?

USP is a concept first proposed by Rosser Reeves in the early 1940s. It is an old idea-and powerful. The stronger your USP, the faster your business will grow. USP stands for unique selling proposition. In everyday language it answers these questions for your customers: ·               Why should I buy this or, work with you?… Read more »

Where are you allocating your marketing dollars?

Have you evaluated how you are spending your marketing dollars in the last few months? The effectiveness of traditional marketing has been waning over the last few years, and many businesses haven’t changed how they market. Media hasn’t changed—people have. Your customers have more options than ever when they choose where to spend their time… Read more »

What Are You Afraid Of? The 5 Fears That Could Keep You From Achieving Your Social Media Goals

Go Social Experts, located in Eau Claire, WI, offers social media management strategies for Facebook, Twitter, and other social media platforms.

The number one fear people have above all else is public speaking. The idea of getting in front of a large audience with nothing but your words and personality to rely on is more than most people can handle. Even the thought of putting themselves out there to be judged is enough to send the… Read more »