Online Marketing For Off-line Businesses

I’ve lived in both worlds. I have owned—and still own—some brick-and-mortar physical location businesses, and I currently spend most of my time in the online marketing world. The owner of a physical location spends much of his or her time maintaining, stocking, and cleaning the facility; coaching the staff; and serving customers. This needs to… Read more »

Start at the Top and Work Down

Many people start their presentations and sales processes by offering the lowest priced items first. Try the following technique instead; it’s the butcher rule. Some of you may not know that I was a meat cutter for many years. When a customer asked me what to have for supper, it started a process. I asked… Read more »