Have you thought about the fact that no one is really interested in your products or services unless they have a desire for them? Let’s face it no one would be “just looking” at anything if they weren’t dissatisfied with what they currently have. The job of your marketing is to attract the people who… Read more »
Have you ever thought about what the difference is between marketing and sales? Many times they are mentioned in the same sentence. Other times the people in each division spend their time talking trash about each other. A few weeks ago in a mastermind meeting, one of the members stated very clearly what each is… Read more »
In the first article of this series, I gave you an overview of several different types of messages that you could use to reach different people in the same audience. Click here if you missed it. Not everyone is motivated by the same message. The four message types we’re suggesting you test are: Pain-Benefit Feeling… Read more »
We’ve been talking about the different messages you can use to get people to respond to your ad. I created an overview of the four ways here, and I’m going into more detail about each of them in separate articles. As you know, moving people from one state to another is what selling is all… Read more »
In part 1, I gave you an overview of how you can structure ads so you can get better results from an audience. Click Here to read that if you missed it. In part 2, I went into depth about using the Pain-Benefit structure for ads. Click Here to read that article if you missed… Read more »