Let’s face it, no matter how hard you try, no matter what systems you have in place, no matter how well trained your staff is, eventually your business is going to disappoint someone. Even Disney, one of the best companies at customer service has hiccups. Just do a Google search for “Disney customer service stories”…. Read more »
In an earlier article, I wrote about the fuss that Facebook has been in recently due to perceived mishandling of data. It got so intense that Mark Zuckerberg ended up testifying in front of Congress for two days. This event has led Facebook to make changes; Click Here if you missed that article. Now that… Read more »
As you may be aware, Facebook has been in the news lately. A Lot. Mark Zuckerberg, the Founder, and CEO even spent two days testifying before Congress. What happened and why is it a big deal? First, it’s a big deal because the news media decided to make it one. Someone realized that a company… Read more »
Let me tell you why you should use Facebook. After all, there are other ways you can reach people: Email (How are your open rates?) Direct Mail (Yes, real mail to physical addresses) Newspapers (Who is reading them?) Radio (Have you gotten a bid on a radio campaign lately?) Your website (How many people are… Read more »
Let me make a prediction – you’ve created Facebook posts or ads that got a great response the first time you used them, then you tried them again and they didn’t do as well or even flopped. What happened? Why didn’t that successful ad work a second time? Here is one possibility. The audience you… Read more »