How Much Business Are You Getting From Your Current Marketing Efforts?

Many business owners and managers can’t answer this for one of two reasons. Either they never realized it was possible or they felt it wasn’t worth the effort to develop tracking systems when they designed their marketing strategy. It doesn’t matter if you are marketing online, offline, or both. It’s possible to track the results…. Read more »

What Is the Lifetime Value of Your Customers?

 Now that we know what the value of a customer is, what is their lifetime value? Are the customers who purchased the discounted item you had listed worth anything more? What can you do to increase their value? At times we see people who make small purchases or a series of purchases as not being… Read more »

What is the value of a new customer?

The answer to this question guides every decision you make about your business. It not only dictates how much you can spend on acquiring customers, but it also dictates what options you have available at your disposal to acquire them and what systems you need to have in place to support and serve them. How… Read more »