Little Things Matter Part III



We’ve been talking about little things you can do that make a big difference in the results you get from your marketing. After all, it’s amazing what triggers someone to buy now and what stops others from buying at all. We’ve put together a list of some online “Little Things” that matter and if you’d… Read more »

Little Things Matter Part 2



Recently we talked about the fact that little things matter. Click Here if you missed it. Taken one at a time they might not make hardly any difference but taken together they can mean the difference between a profitable campaign and one that gets stopped because there is no hope of making it work. If… Read more »

A Break In Our Regularly Scheduled Program…



I was supposed to be writing about little things that matter, but something came up this week I want to share. The little things will have to wait until next week. Here’s what happened: A little over a week ago we were at my in-laws for our family Christmas. My mother-in-law is a fantastic cook… Read more »

Little Things Matter



Did your Mom and your teachers at school teach you to say please and thank you? Did they teach you to greet people politely and be friendly? Did they teach you if you can’t say anything nice about someone not to say anything? Did they . . . Well believe it or not all of… Read more »

Consistency Builds Momentum



What differentiates the really successful businesses from the mildly successful businesses? From what I can tell, one of the core components of being really successful is consistency. This consistency generates momentum and when these businesses get rolling they’re hard to stop. The secret is to get the boulder rolling. Most of the effort goes in… Read more »