Set the social media bar high

As long as there have been businesses there has been competition. A lot of people fear competition because it can challenge your success but to me, competition has the potential to make you better. I’m not saying that you should be obsessed with one-upping your competition but when it comes to social media, it’s still… Read more »

Meet people where they are

When people ask me why I think they should use social media in their marketing my first answer is always, you have to meet people where they’re at. My background is in print journalism and as much as I mourn the declining nature of the newspaper industry, it doesn’t make it less true that relying… Read more »

Can you afford to fall behind?

Go Social Experts, located in Eau Claire, WI, offers social media management strategies for Facebook, Twitter, and other social media platforms.

Marketing and advertising has always been tricky because you have to determine how much to invest in order to get a satisfactory response from your customers.  And as much as we love TV, radio and newspapers, they are rapidly falling flat when it comes to cost-effective advertising. In fact these same media outlets have turned to… Read more »

Do you stand out as the trusted expert?

Everyone has heard that positive word of mouth is the best marketing for a business and while other marketing methods are proving less effective, this one still rings true. The reason I think social media works so well is because it embraces this ideal, it’s basically word of mouth on steroids. You can put thousands… Read more »

Why building a strong online community is a business’s best friend

As much as people say that social media is ruining personal relationships, for businesses, platforms like Facebook not only makes customer-to-business relationships stronger, it creates a loyalty and develops a give and take that is necessary for success. Having an online relationship with a customer is beneficial for many reasons, and I might add that… Read more »