Marketing vs. Sales!

  When I talk with business owners, the terms “marketing” and “sales” often come up. Many business owners use them interchangeably, but doing so is not quite accurate. The activities involved in marketing and sales are different, even though they work toward the same goals.   Marketing consists of all the activities you do before… Read more »

Marketing Isn’t for Wimps

Why do I say that marketing isn’t for wimps? Marketing that works takes vision, planning, execution, and discipline. If you leave out any of these elements, your results won’t live up to your expectations. Business owners who aren’t willing to tackle the challenges of marketing handicap the success of their business. Vision is necessary so… Read more »

Has Your Business Growth Stalled?

You started your business several years ago. It grew fast, but things have changed and growth has been flat or slow the last few years. What are you going to do differently to change that? There are three ways to grow your business. You can: * increase the number of customers, * encourage your existing… Read more »

Kids Don’t Change Easily

I am going to take one more week and talk about the youths of today. In one of my businesses, I work with many teenagers and people in their 20s and early 30s. I have found that once people in these age brackets find success in a process, they don’t like to change it. That… Read more »