We’ve been talking about setting up a system to make sure that you are found online.
When you follow the steps I’ve laid out you’re going to have a solid online presence.
You will be in better shape than most of your competitors.
But what if you want to be in the top 1%?
What does that take?
If you want to be found in the top of searches on a consistent basis setting up the system is the first step.
What keeps you there?
The secret is generating a consistent flow of positive customer reviews.
How do you do that?
Step 1: Request
Request reviews from your star customers. These people will become promoters of your business.
Yes, I know it takes time and an extra step. But when you put in the effort to create an easy-to-use system, you’ll be amazed at how easy this is.
Step 2: Respond
Respond to all reviews, even the bad ones. Take the time to address those negative reviews and build credibility with your responsiveness. Customers want their business to matter to you.
You’re not going to agree with every review. It’s OK. You’re not admitting you did something wrong, you’re acknowledging that you heard the person talking to you.
Step 3: Read
Read and learn from your reviews. Take the opportunity to better your business and deliver an awesome product or service.
Read these to see what grain of truth there is in every review. Celebrate the good ones with your team and find the room for improvement there is in the poorer reviews. It can be hard to read reviews unfairly criticizing you, but remember this is what your customer experienced. How can you fix it so that no other customers experience this?
After all your business is only as good as your customer says it is.
- 97% of people will read an online review before making a decision.
- 85% trust reviews as much as a personal recommendation.
- 92% of people said they would use a business with a 4-star rating or higher.
And did you know that reviews play a 10% part in total online search algorithm (SEO Rankings)? Within that 10%, Google considers quantity, frequency of new reviews, and of course, the ranking out of five stars.
The fastest and easiest way to ensure you have a steady flow of fresh reviews is to use an easy to use tool that is easy for you and your customer to use.
Go Social Experts can help you with this tool. We provide one that will make it easy to ask for and get reviews from your customers, and to respond to them.
To find out more schedule a time for a demo. Email Brian at bhahn@gosocialexperts.com or set up a time here for a demo of the software.
I’m looking forward to hearing your success stories as you enhance your digital presence.
Have a great day!
Brian
P.S. To see a demo of the software schedule a time at www.gosocialexperts.com/callbrian30. You’ll discover how easy and affordable it is to create your stronger Digital Presence and see how showing up in searches increases your business.