What Should Marketing Do?



I often hear the word “marketing” used to describe what a business is doing, but I don’t know if everyone is clear on what marketing is and what you accomplish when you market well. Last week, I explained that marketing includes all the activities you do before a prospect interacts with your business, as well… Read more »

Marketing vs. Sales!



  When I talk with business owners, the terms “marketing” and “sales” often come up. Many business owners use them interchangeably, but doing so is not quite accurate. The activities involved in marketing and sales are different, even though they work toward the same goals.   Marketing consists of all the activities you do before… Read more »

Marketing Isn’t for Wimps



Why do I say that marketing isn’t for wimps? Marketing that works takes vision, planning, execution, and discipline. If you leave out any of these elements, your results won’t live up to your expectations. Business owners who aren’t willing to tackle the challenges of marketing handicap the success of their business. Vision is necessary so… Read more »

Has Your Business Growth Stalled?



You started your business several years ago. It grew fast, but things have changed and growth has been flat or slow the last few years. What are you going to do differently to change that? There are three ways to grow your business. You can: * increase the number of customers, * encourage your existing… Read more »