There is a proven process that you can use to successfully market your business on Facebook. The fastest and easiest way to success is to seek out someone who has mastered what you want to do, study what that person does, and then do it yourself. Don’t change, tweak, or adjust anything. When you’ve mastered what it takes to be successful and are profitable at it, then you can begin to make adjustments to see if you can obtain better results. This article contains the outline of Go Social’s Success System for Facebook.
We at Go Social Experts are revealing a road-map to success. We’ve spent years working with Facebook advertising to put together a powerful system that gets results, and best of all it works with all manner of businesses.
Over the next few weeks I will reveal to you what it takes to succeed using Facebook profitably. I will dive into detail, and the articles will be somewhat longer than usual. In addition, I’m offering a free video that will go into greater depth about what it takes to profitably use Facebook to market your business.
I look forward to working with you and guiding you as you develop a plan to move forward using Facebook as a powerful part of your toolkit. Many businesses, both large and small, have success when using Facebook to market themselves.
One of the powerful characteristics of the Go Social Success Formula for Facebook is that it doesn’t require large amounts of time. Once it’s set up and working, you’ll see results on a consistent day-by-day, week-by-week basis.
One thing to be clear on, however, is that no matter how profitable Facebook is for you, it shouldn’t be your only source of marketing. All of us need to use multiple channels of marketing. The more ways we can affordably reach our prospects, the better results we’ll have.
A quick definition for you before we jump into the first of the Facebook Five: When I talk about having success using Facebook for marketing, the ultimate goal is to invest money into an ad campaign and to earn enough profit from that campaign to pay for our marketing efforts before the bill comes due.
For example, when using Facebook ads, the charges are billed to a credit card. Facebook doesn’t bill our cards until we reach our credit limit on Facebook or at the end of the month. After that, we have around twenty days to pay the bills. A successful ad has generated enough sales by the time we have to pay the bill to cover the cost of the ad.
This does take some time and experimentation to achieve, but it does happen when you follow a successful system and have tested and adjusted your efforts to make your Facebook efforts profitable. Many of our clients reach this level of success in just a few months’ time.
The steps to the Go Social Success Formula for Facebook are as follows:
1. Create a sales-orientated Facebook page
2. Find your ideal audience
3. Deliver value before you ask for a sale
4. Get your audiences contact information
5. Market to these people (i.e., sell them something)
Over the next five weeks I’ll be going into greater depth about each of these subjects. This week I’ll give you a short overview of what I mean about each topic.
Without a Facebook page to work from, you can’t run any ads. This page is where you work from in all your interactions on Facebook, and they are free and easy to create. Done well, this will be the foundation of your Facebook sales machine.
Facebook’s greatest strength is the targeting options they offer to marketers. With Facebook, you can discover details about your audience both on and off of Facebook and use this information to tailor your message to the people you know your products and services can help.
When you meet someone in person, you don’t introduce yourself and then immediately offer to sell him or her something. Why then do we do this online? It’s time we started treating our prospects online like we treat people we meet offline.
Now that you’ve given them value, it’s time to ask for their names and contact information. If they’re unwilling to share it with you, return to step three. There are many ways to get this, and we’ll explore them in depth in an upcoming article.
While we want to create relationships on Facebook, the bottom line is that we have to sell something to continue to stay on Facebook and keep our jobs. We connect with all the people who’ve given us their contact information and offer them our services. If we’ve done everything well to this point, we’ll get better results.
As you can see, there are only five items you need to tackle to put Facebook to work for yourself profitably. Over the next five weeks, you can read about each of these topics in depth so that you can create your own Facebook marketing system.
I’m looking forward to guiding you down the path to Facebook success.
Have a great day!